In 2016, along with the technological innovation of the Internet, new media rose rapidly, and traditional media were under attack. The fashion magazine 'Best Dress' unexpectedly faced a vacancy for editor-in-chief during its transformation. Chen Kaiyi, the deputy editor-in-chief with a deep industry background, is complacent, but the group has appointed Xiao Hongxue as the new editor-in-chief. She advocates that if a magazine wants to improve its dissemination power, it must first conform to the market. The new direction of the magazine allowed Lu Binbin, the advertising director, to flex his muscles, but the thematic group was challenged by defending the independence of content. The senior editor Zhao Xin, the 'Rookie' editor Li Na and other grassroots employees who started their own new media sideline business are also exploring their own career paths. In order to expand its competitiveness and influence, 'Sheng Zhuang' is carrying out difficult exploration and transformation, and realizes all-media integration in continuous innovation. In the end, the new media team represented by Chen Kaiyi, the new media team represented by Xiao Hongxue, and the Internet expert brokerage company represented by Lu Binbin were formed, each welcoming a new development after the integration and transformation.